PUBLIC DATED SAMPLE / SANITIZED
Arizona Pest Control assessment
77.2 / 100. 17 recorded checks: 12 passed, 5 need attention.
Recorded 11 October 2026, 22:17 UTC. Rubric 3.0.0. An actual saved assessment, shown with request identity and listing identifiers removed. No new scan. This demonstrates the format, not a customer endorsement or measured increase in business.
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Business website assessed: azpest.com. Public business location: Tucson, Arizona. Listing source: Google Maps.
What this assessment can tell you
The service matched one operating Google listing to the website hostname and assessed the listed homepage and robots policies. A failed detection describes what the scanner recognized, not necessarily what exists across the whole site. Review service and FAQ pages manually before acting.
AI visibility measures technical readiness for machine reading. Actual AI citations, search rankings, traffic, competitor position and revenue were not measured. Individual table-stakes verdicts were not retained in this response.
Recommendations are editorial. Concept illustrations do not depict the business or its location. Read the method and thresholds.
Where the score comes from
- Reputation: 90.5/100 (30% weight)
- Findability: 50/100 (25% weight)
- Content: 100/100 (20% weight)
- Trust: 100/100 (10% weight)
- AI visibility: 50/100 (15% weight)
Weighted pillars: 77.15. Deduction: 0. Recorded score after rounding: 77.2. Full credit means the rubric checks passed; it does not verify business performance.
Four suggested work items
All five failed findings appear below. Related identity checks are grouped into one action; none are omitted.
01 / Make the business identity explicit
Recorded finding: Has generic Organization schema but no LocalBusiness markup, so the markup states that this is a company without stating the city it serves or when it is open. Add LocalBusiness markup.
Recorded finding: No LocalBusiness schema on the page, so the markup states neither the business type nor the place it serves. Add it.
Interpretation: This is recorded homepage evidence; confirm it manually before choosing work.
Suggested action: Add the appropriate LocalBusiness subtype with the real name, address, phone, website and verified opening hours. Match the visible website and Google listing.
Confirm: Validate the JSON-LD and compare its fields with the visible page and listing.
02 / Clarify the places served
Recorded finding: No service-area or locations pages found among this site's internal links. A page for each town or suburb served puts those place names on the site in a form search engines and AI assistants can read.
Interpretation: This is recorded homepage evidence; confirm it manually before choosing work.
Suggested action: Review the actual service footprint. Link to useful existing location pages or create accurate pages for places the business serves.
Confirm: Check the homepage links and the useful local details on each linked page. A homepage scan cannot establish whether unlinked pages exist.
03 / State the opening hours visibly
Recorded finding: Hours aren't stated in readable text. Put the opening hours in the page text.
Interpretation: This is recorded homepage evidence; confirm it manually before choosing work.
Suggested action: Publish current hours in readable text. Confirm them with the owner before using the same hours in structured data.
Confirm: Check the rendered page on mobile and compare the hours with the listing.
04 / Answer common customer questions
Recorded finding: No FAQ content. Add an FAQ section that answers the questions customers ask.
Interpretation: Not detected on the homepage; existing answers may be elsewhere.
Suggested action: Review existing service and FAQ pages. Add owner-approved answers only where information is missing.
Confirm: Check visible answers and the homepage path to them before changing content.
All 17 recorded checks
LocalBusiness structured data
Needs attention Action 01
Has generic Organization schema but no LocalBusiness markup, so the markup states that this is a company without stating the city it serves or when it is open. Add LocalBusiness markup.
Phone matches the Google listing
Passed
City named in the page title
Passed
Service-area or locations pages
Needs attention Action 02
No service-area or locations pages found among this site's internal links. A page for each town or suburb served puts those place names on the site in a form search engines and AI assistants can read.
Homepage link count (recorded: More than a brochure site)
Passed
Recent year text (recorded: Site looks maintained)
Passed
Page title present and sized correctly
Passed
Meta description present
Passed
Exactly one H1 heading
Passed
Licensing, insurance or guarantee stated
Passed
Linked social profiles
Passed
AI crawlers and opt-out tokens allowed in robots.txt
Passed
Machine-readable business identity
Needs attention Action 01
No LocalBusiness schema on the page, so the markup states neither the business type nor the place it serves. Add it.
Services and service area stated in plain text
Passed
Opening hours in page text
Needs attention Action 03
Hours aren't stated in readable text. Put the opening hours in the page text.
FAQ / question-shaped content
Needs attention Action 04
No FAQ content. Add an FAQ section that answers the questions customers ask.
Own summary of the business
Passed
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