How to add services to your Google Business Profile

You might call it a toilet repair. The customer might describe it as “that thing keeps running and won't stop.”

Either way, they need to work out whether you handle it.

Open the profile you manage, choose Edit services, add the jobs you actually offer, and save. The editor is available for certain business categories, so you may not see it on every profile. Google's services guidance

Use the details to explain anything a customer needs to know before calling.

You don't need to turn every service into a sales pitch. A clear name and an honest description can do the job.

Start with the work, before opening the editor

Take a blank page and list the jobs you'd be comfortable accepting today. You can use your own service menu or recent work as a reminder. Keep customer names and addresses out of the worksheet.

For a plumber, the list might include faucet repairs, drain cleaning, and water heater replacement. Those are examples. Your list should reflect your equipment, qualifications, staffing, and the jobs you actually want to take.

Go through it again and flag anything with an important limit. Maybe you repair certain water heaters but don't service every type. Maybe you take residential work and don't offer commercial contracts.

Those details are more useful to a customer than “quality solutions for all your plumbing needs.”

Keep categories and services straight

The category describes the kind of business. The services describe the work someone can hire it to do.

Choose the category based on what the business really is. Then organize the individual jobs underneath it. Our category guide covers that first decision.

Google offers the services editor for certain categories. Available suggestions depend on the business type, and custom entries can be added where supported. A service may be highlighted when it matches a customer's search, but that isn't a promise of placement. Google's services guidance

Add the entries that fit

1. Open the Business Profile you manage and select Edit services.
2. Select the suggested services you actually offer, then Save.
3. To add other entries, open Edit services, then Add more services. If a suitable entry is missing, use Add custom service where available. Save the additions.
4. To edit a description or price, open the individual service, update its details, and Save.

Google's current editing instructions

If you don't see the editor, first check that you're in the right account and profile. Feature availability varies. Don't change your business category to something inaccurate just to make a control appear.

Keep service names simple. Google prohibits things such as phone numbers and prices in custom service names. Put appropriate pricing and descriptions in the fields meant for them. Service entry rules

Write the detail you would give someone on the phone

For example, a business offering residential faucet repairs could write:

Service: Faucet repair

Description: We repair leaking kitchen and bathroom faucets in homes. Tell us where the leak is and whether you know the faucet brand when you call.

Now they know whether you handle that job and what to tell you when they call. If the business also does commercial work, the description should say so. If it doesn't, adding it for the sake of a broader list just creates confusion.

For a business that replaces tank water heaters:

Service: Water heater replacement

Description: Replacement of residential tank water heaters. We confirm the existing unit and installation requirements before quoting the work.

Use your own terms and actual scope. These examples show the level of detail, not wording every plumbing business should copy.

I would leave out a price until you're clear about what it covers. A customer shouldn't have to discover on the phone that the displayed amount excludes the part of the job they asked about.

Build your list with this worksheet

The sample row is illustrative. Fill the remaining rows from your own offerings.

Use one row per distinct service. If two entries would mean the same thing to your customer, look at whether you need both. Repeating the same job with a different city name doesn't explain more about what you do.

Check the result as a customer

After saving, inspect the public profile where the services are displayed. Google's help page points customers to the Services section in the Maps app. The presentation can differ across surfaces. Where services appear

Read the names without relying on what you already know about your business. Then compare them with your website and what happens when someone calls.

If the profile offers a service that the website no longer mentions, settle which information is correct. If the customer has to call to learn an obvious limitation, consider explaining it earlier.

The customer-view check helps you follow that whole path. Start with the service a customer is most likely to misunderstand. Fix that entry, save it, and check what they can actually see.

If you want help correcting service entries or matching them to your website, see the work we can help with.