DM Locksmith
Locksmiths · Washington, DC · 5.0 stars, 171 Google reviews · Scanned 9 Sep 2026, rubric 3.0.0
Ranked among the top 60 listings Google Places returned for this trade and city, not a complete census of the market.
minus 12 points: Clear booking or quote request
The one thing to fix first
No booking or quote wording found in the page text: none of book, schedule, appointment, contact us, request a quote or free estimate appears. Add a visible way to book or ask for a quote. (-12 points)
What the market leaders do that you don't
Compared with #1 DC Mobile Locksmith, #2 DC Locksmith Squad, #3 MacArthur Locks & Doors.
- DC Mobile Locksmith is the best reviewed of the top 3 competitors, with 469 Google reviews to this business's 171, a 298 review gap.
- 2 of the top 3 have: The city named in their page title
- 2 of the top 3 have: Service-area or locations pages
- All 3 of the top competitors have: A meta description
Everything found (4)
Table stakes
- Clear booking or quote request CRITICALNo booking or quote wording found in the page text: none of book, schedule, appointment, contact us, request a quote or free estimate appears. Add a visible way to book or ask for a quote. (-12 points)
Findability
- City named in the page titleThe homepage title does not contain 'Washington' (currently 'Local Mobile Locksmith Near Me | 24/7 Locksmith DC...'). Put the city in the title.
- Service-area or locations pagesNo service-area or locations pages found among this site's internal links. A page for each town or suburb served puts those place names on the site in a form search engines and AI assistants can read.
Content
- Meta description presentThe meta description is 177 characters. This check passes at 50 to 165 characters.
AI visibility
Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.
- AI crawlers and opt-out tokens allowed in robots.txtPass
- Machine-readable business identityPass
- Services and service area stated in plain textPass
- Opening hours in page textPass
- FAQ / question-shaped contentPass
- Own summary of the businessPass
Ranked above: #26 Zee Locksmith LLC. Ranked below: #28 DC Locksmith.
Is this your business? Corrections are free and unconditional.
If you would rather not have a page here, write to me and I will take it down. You do not need to give a reason and I will not ask for one. Your page and its share image come down and your name stops linking to anything. Your row in the ranking stays, because the ranking is built from Google's public listings and dropping one business would misstate the market for everyone else in it. Removals are done by hand, so allow up to seven days. A removal is permanent and a later scan does not undo it.
Correcting what a business publishes so assistants can read it properly is work I do for a fee. If that is useful to you, say so in the same email and I will tell you what it would take. If it is not, the scan stays free and public either way.
This row in the Locksmiths in Washington, DC table · data.json · How this is scored