Mac's Tire Service

The one thing to fix first

What the market leaders do that you don't

Compared with #1 The Car Doctor, #2 Ben Nielsen's 10th Street Automotive, #3 Imperial Auto Body of DC.

• 2 of the top 3 have: LocalBusiness structured data
• All 3 of the top competitors have: Licensing, insurance or guarantees stated
• All 3 of the top competitors have: AI crawlers and opt-out tokens allowed in robots.txt
• 2 of the top 3 have: FAQ / question-shaped content

Everything found (6)

Table stakes

• Mobile-ready CRITICALNo mobile viewport tag. Add one so phone browsers lay the page out at the phone's width. (-12 points)

Findability

• LocalBusiness structured dataHas generic Organization schema but no LocalBusiness markup, so the markup states that this is a company without stating the city it serves or when it is open. Add LocalBusiness markup.

Trust

• Licensing, insurance or guarantee statedFew or no trust signals (licensed, insured, bonded, guarantee, years in business). This check passes at two or more distinct signals. State the ones this business carries.

AI visibility

• AI crawlers and opt-out tokens allowed in robots.txt CRITICALwww.macstireservice.com/robots.txt disallows Applebot-Extended. Applebot-Extended is not a crawler: it is the token a vendor reads to decide whether to train on a page and whether to ground an answer in it, so disallowing it does not stop the page being fetched.
• Machine-readable business identityNo LocalBusiness schema on the page, so the markup states neither the business type nor the place it serves. Add it.
• FAQ / question-shaped contentNo FAQ content. Add an FAQ section that answers the questions customers ask.

Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.

3 of these 6 checks pass. This pillar is capped at 25 whenever the listed site disallows an AI crawler or an opt-out token in robots.txt, which is why it reads 25 here and not 50.0.

• AI crawlers and opt-out tokens allowed in robots.txtFail
• Machine-readable business identityFail
• Services and service area stated in plain textPass
• Opening hours in page textPass
• FAQ / question-shaped contentFail
• Own summary of the businessPass