CJS Roofing Company
Roofing · St. Louis, MO · 5.0 stars, 175 Google reviews · Scanned 9 Sep 2026, rubric 3.0.0
Ranked among the top 60 listings Google Places returned for this trade and city, not a complete census of the market.
minus 12 points: Secure connection (HTTPS)
1 other business in this market scores 55.8. Equal scores keep the order the Google Places query returned them in, so the order between them is not a measured difference.
The one thing to fix first
Site is served over HTTP, not HTTPS. Install a certificate and redirect HTTP to HTTPS. (-12 points)
What the market leaders do that you don't
Compared with #1 Total Roofing, #2 Premier Roofing Company, #3 Conner Roofing, LLC.
- Conner Roofing, LLC is the best reviewed of the top 3 competitors, with 504 Google reviews to this business's 175, a 329 review gap.
- All 3 of the top competitors have: LocalBusiness structured data
- All 3 of the top competitors have: Service-area or locations pages
- 2 of the top 3 have: A site with real depth, not a brochure
- 2 of the top 3 have: A meta description
- All 3 of the top competitors have: A clear main heading
- All 3 of the top competitors have: Opening hours in page text
Everything found (8)
Table stakes
- Secure connection (HTTPS) CRITICALSite is served over HTTP, not HTTPS. Install a certificate and redirect HTTP to HTTPS. (-12 points)
Findability
- LocalBusiness structured dataHas generic Organization schema but no LocalBusiness markup, so the markup states that this is a company without stating the city it serves or when it is open. Add LocalBusiness markup.
- Service-area or locations pagesNo service-area or locations pages found among this site's internal links. A page for each town or suburb served puts those place names on the site in a form search engines and AI assistants can read.
Content
- More than a brochure siteOnly 22 distinct internal links found on the homepage. This scan reads one page per site, so that is a count of what the homepage links to, not of the pages on the site. This check passes at 30 or more.
- Meta description presentThe meta description is 23 characters. This check passes at 50 to 165 characters.
- Exactly one H1 headingFound 7 H1 headings. Should be exactly one stating what the business does and where.
AI visibility
- Machine-readable business identityNo LocalBusiness schema on the page, so the markup states neither the business type nor the place it serves. Add it.
- Opening hours in page textHours aren't stated in readable text. Put the opening hours in the page text.
Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.
- AI crawlers and opt-out tokens allowed in robots.txtPass
- Machine-readable business identityFail
- Services and service area stated in plain textPass
- Opening hours in page textFail
- FAQ / question-shaped contentPass
- Own summary of the businessPass
Ranked above: #43 Innovative Construction & Roofing. Ranked below: #45 Stonebridge Roofing.
Is this your business? Corrections are free and unconditional.
If you would rather not have a page here, write to me and I will take it down. You do not need to give a reason and I will not ask for one. Your page and its share image come down and your name stops linking to anything. Your row in the ranking stays, because the ranking is built from Google's public listings and dropping one business would misstate the market for everyone else in it. Removals are done by hand, so allow up to seven days. A removal is permanent and a later scan does not undo it.
Correcting what a business publishes so assistants can read it properly is work I do for a fee. If that is useful to you, say so in the same email and I will tell you what it would take. If it is not, the scan stays free and public either way.
This row in the Roofing in St. Louis, MO table · data.json · How this is scored