JLM Heating and Air Conditioning
HVAC · St. Louis, MO · 5.0 stars, 243 Google reviews · Scanned 9 Sep 2026, rubric 3.0.0
Ranked among the top 60 listings Google Places returned for this trade and city, not a complete census of the market.
What the market leaders do that you don't
Compared with #1 Scott-Lee Company, #2 Missouri Furnace & Air Conditioning, #3 Meyer Heating and Air.
- Scott-Lee Company is the best reviewed of the top 3 competitors, with 2,323 Google reviews to this business's 243, a 2,080 review gap.
- All 3 of the top competitors have: LocalBusiness structured data
- All 3 of the top competitors have: The city named in their page title
- All 3 of the top competitors have: A proper page title
- All 3 of the top competitors have: Licensing, insurance or guarantees stated
- 1 of the top 3 have: FAQ / question-shaped content
Everything found (6)
Findability
- LocalBusiness structured dataHas generic Organization schema but no LocalBusiness markup, so the markup states that this is a company without stating the city it serves or when it is open. Add LocalBusiness markup.
- City named in the page titleThe homepage title does not contain 'St. Louis' (currently 'St Louis HVAC Professionals for Home and Business...'). Put the city in the title.
Content
- Page title present and sized correctlyTitle is 82 characters ('St Louis HVAC Professionals for Home and Business - JLM...'). This check passes at 10 to 65 characters.
Trust
- Licensing, insurance or guarantee statedFew or no trust signals (licensed, insured, bonded, guarantee, years in business). This check passes at two or more distinct signals. State the ones this business carries.
AI visibility
- Machine-readable business identityNo LocalBusiness schema on the page, so the markup states neither the business type nor the place it serves. Add it.
- FAQ / question-shaped contentNo FAQ content. Add an FAQ section that answers the questions customers ask.
Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.
- AI crawlers and opt-out tokens allowed in robots.txtPass
- Machine-readable business identityFail
- Services and service area stated in plain textPass
- Opening hours in page textPass
- FAQ / question-shaped contentFail
- Own summary of the businessPass
Ranked above: #25 American Heating & Air Conditioning. Ranked below: #27 Weis Comfort Systems.
Is this your business? Corrections are free and unconditional.
If you would rather not have a page here, write to me and I will take it down. You do not need to give a reason and I will not ask for one. Your page and its share image come down and your name stops linking to anything. Your row in the ranking stays, because the ranking is built from Google's public listings and dropping one business would misstate the market for everyone else in it. Removals are done by hand, so allow up to seven days. A removal is permanent and a later scan does not undo it.
Correcting what a business publishes so assistants can read it properly is work I do for a fee. If that is useful to you, say so in the same email and I will tell you what it would take. If it is not, the scan stays free and public either way.
This row in the HVAC in St. Louis, MO table · data.json · How this is scored