West End Chiropractic & Rehab Center

The one thing to fix first

What the market leaders do that you don't

Compared with #1 Spine & Disc Specialists, #2 Sunset Hills Family Chiropractic, #3 Citrin Chiropractic Center.

• Sunset Hills Family Chiropractic is the best reviewed of the top 3 competitors, with 468 Google reviews to this business's 43, a 425 review gap.
• All 3 of the top competitors have: LocalBusiness structured data
• 2 of the top 3 have: Service-area or locations pages
• All 3 of the top competitors have: A site with real depth, not a brochure
• All 3 of the top competitors have: A proper page title
• All 3 of the top competitors have: A clear main heading
• 1 of the top 3 have: Licensing, insurance or guarantees stated
• All 3 of the top competitors have: Services and service area stated in plain text
• 2 of the top 3 have: Opening hours in page text

Everything found (10)

Table stakes

• Tappable phone number CRITICALNo tel: link found on the page. Make the phone number a tel: link. (-12 points)

Findability

• LocalBusiness structured dataHas generic Organization schema but no LocalBusiness markup, so the markup states that this is a company without stating the city it serves or when it is open. Add LocalBusiness markup.
• Service-area or locations pagesNo service-area or locations pages found among this site's internal links. A page for each town or suburb served puts those place names on the site in a form search engines and AI assistants can read.

Content

• More than a brochure siteOnly 10 distinct internal links found on the homepage. This scan reads one page per site, so that is a count of what the homepage links to, not of the pages on the site. This check passes at 30 or more.
• Page title present and sized correctlyTitle is 77 characters ('St. Louis Chiropractor | Back Pain, Neck Pain & Rehab...'). This check passes at 10 to 65 characters.
• Exactly one H1 headingFound 2 H1 headings. Should be exactly one stating what the business does and where.

Trust

• Licensing, insurance or guarantee statedFew or no trust signals (licensed, insured, bonded, guarantee, years in business). This check passes at two or more distinct signals. State the ones this business carries.

AI visibility

• Machine-readable business identityNo LocalBusiness schema on the page, so the markup states neither the business type nor the place it serves. Add it.
• Services and service area stated in plain textNo services or service-area wording found in the page text: none of our services, services we, what we do, service area or areas we serve appears. State the services and the places served in readable text.
• Opening hours in page textHours aren't stated in readable text. Put the opening hours in the page text.

Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.

• AI crawlers and opt-out tokens allowed in robots.txtPass
• Machine-readable business identityFail
• Services and service area stated in plain textFail
• Opening hours in page textFail
• FAQ / question-shaped contentPass
• Own summary of the businessPass