Larratt Brothers Plumbing

What the market leaders do that you don't

Compared with #1 Magic Plumbing Heating & Cooling, #2 Atlas Plumbing & Rooter, #3 Heise's Plumbing.

• Magic Plumbing Heating & Cooling is the best reviewed of the top 3 competitors, with 1,931 Google reviews to this business's 68, an 1,863 review gap.
• All 3 of the top competitors have: LocalBusiness structured data
• All 3 of the top competitors have: A site with real depth, not a brochure
• All 3 of the top competitors have: A visibly maintained site
• All 3 of the top competitors have: A proper page title
• All 3 of the top competitors have: A meta description
• All 3 of the top competitors have: Licensing, insurance or guarantees stated
• All 3 of the top competitors have: FAQ / question-shaped content

Everything found (9)

Findability

• LocalBusiness structured dataHas generic Organization schema but no LocalBusiness markup, so the markup states that this is a company without stating the city it serves or when it is open. Add LocalBusiness markup.

Content

• More than a brochure siteOnly 18 distinct internal links found on the homepage. This scan reads one page per site, so that is a count of what the homepage links to, not of the pages on the site. This check passes at 30 or more.
• Site looks maintainedThe most recent year anywhere on the page is 2023. This check passes at 2025 or later.
• Page title present and sized correctlyTitle is 92 characters ('Home - Plumber In San Francisco | Larratt Brothers...'). This check passes at 10 to 65 characters.
• Meta description presentNo meta description found on the page. This check passes at 50 to 165 characters.

Trust

• Licensing, insurance or guarantee statedFew or no trust signals (licensed, insured, bonded, guarantee, years in business). This check passes at two or more distinct signals. State the ones this business carries.

AI visibility

• Machine-readable business identityNo LocalBusiness schema on the page, so the markup states neither the business type nor the place it serves. Add it.
• FAQ / question-shaped contentNo FAQ content. Add an FAQ section that answers the questions customers ask.
• Own summary of the businessNo meta description on the page, so it carries no summary of the business written by the business. Add one.

Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.

• AI crawlers and opt-out tokens allowed in robots.txtPass
• Machine-readable business identityFail
• Services and service area stated in plain textPass
• Opening hours in page textPass
• FAQ / question-shaped contentFail
• Own summary of the businessFail