Mr. Locks

What the market leaders do that you don't

Compared with #1 Top Notch Locksmith & Security, #2 Golden Key Locksmith NYC, #3 Pro Tech Locksmith NYC.

• All 3 of the top competitors have: LocalBusiness structured data
• All 3 of the top competitors have: A phone number that matches their Google listing
• 1 of the top 3 have: The city named in their page title
• All 3 of the top competitors have: AI crawlers and opt-out tokens allowed in robots.txt
• All 3 of the top competitors have: FAQ / question-shaped content

Everything found (6)

Findability

• LocalBusiness structured dataHas generic Organization schema but no LocalBusiness markup, so the markup states that this is a company without stating the city it serves or when it is open. Add LocalBusiness markup.
• Phone matches the Google listingThe phone number on the Google listing does not appear on the site's homepage. Show that number on the page, or correct the listing, so the two match.
• City named in the page titleThe homepage title does not contain 'New York' (currently 'Mr. Locks | Locksmith NYC | 24 Hour Emergency...'). Put the city in the title.

AI visibility

• AI crawlers and opt-out tokens allowed in robots.txt CRITICALwww.mr-locks.com/robots.txt disallows GPTBot. GPTBot is a crawler, so disallowing it asks that vendor not to fetch the page.
• Machine-readable business identityNo LocalBusiness schema on the page, so the markup states neither the business type nor the place it serves. Add it.
• FAQ / question-shaped contentNo FAQ content. Add an FAQ section that answers the questions customers ask.

Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.

3 of these 6 checks pass. This pillar is capped at 25 whenever the listed site disallows an AI crawler or an opt-out token in robots.txt, which is why it reads 25 here and not 50.0.

• AI crawlers and opt-out tokens allowed in robots.txtFail
• Machine-readable business identityFail
• Services and service area stated in plain textPass
• Opening hours in page textPass
• FAQ / question-shaped contentFail
• Own summary of the businessPass