Palma Roofing
Roofing · Miami, FL · 4.9 stars, 93 Google reviews · Scanned 9 Sep 2026, rubric 3.0.0
Ranked among the top 60 listings Google Places returned for this trade and city, not a complete census of the market.
minus 12 points: Tappable phone number
The one thing to fix first
No tel: link found on the page. Make the phone number a tel: link. (-12 points)
What the market leaders do that you don't
Compared with #1 Fix Up Roofing and Construction LLC, #2 Orian Roofing And Construction, #3 Istueta Roofing.
- Fix Up Roofing and Construction LLC is the best reviewed of the top 3 competitors, with 277 Google reviews to this business's 93, a 184 review gap.
- All 3 of the top competitors have: LocalBusiness structured data
- All 3 of the top competitors have: Service-area or locations pages
- All 3 of the top competitors have: A site with real depth, not a brochure
- All 3 of the top competitors have: A visibly maintained site
- 2 of the top 3 have: A meta description
Everything found (7)
Table stakes
- Tappable phone number CRITICALNo tel: link found on the page. Make the phone number a tel: link. (-12 points)
Findability
- LocalBusiness structured dataHas generic Organization schema but no LocalBusiness markup, so the markup states that this is a company without stating the city it serves or when it is open. Add LocalBusiness markup.
- Service-area or locations pagesNo service-area or locations pages found among this site's internal links. A page for each town or suburb served puts those place names on the site in a form search engines and AI assistants can read.
Content
- More than a brochure siteOnly 9 distinct internal links found on the homepage. This scan reads one page per site, so that is a count of what the homepage links to, not of the pages on the site. This check passes at 30 or more.
- Site looks maintainedThe most recent year anywhere on the page is 2024. This check passes at 2025 or later.
- Meta description presentThe meta description is 235 characters. This check passes at 50 to 165 characters.
AI visibility
- Machine-readable business identityNo LocalBusiness schema on the page, so the markup states neither the business type nor the place it serves. Add it.
Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.
- AI crawlers and opt-out tokens allowed in robots.txtPass
- Machine-readable business identityFail
- Services and service area stated in plain textPass
- Opening hours in page textPass
- FAQ / question-shaped contentPass
- Own summary of the businessPass
Ranked above: #40 A-1 Commercial Roofing Contractor. Ranked below: #42 Florida Standard Roofing.
Is this your business? Corrections are free and unconditional.
If you would rather not have a page here, write to me and I will take it down. You do not need to give a reason and I will not ask for one. Your page and its share image come down and your name stops linking to anything. Your row in the ranking stays, because the ranking is built from Google's public listings and dropping one business would misstate the market for everyone else in it. Removals are done by hand, so allow up to seven days. A removal is permanent and a later scan does not undo it.
Correcting what a business publishes so assistants can read it properly is work I do for a fee. If that is useful to you, say so in the same email and I will tell you what it would take. If it is not, the scan stays free and public either way.
This row in the Roofing in Miami, FL table · data.json · How this is scored