Coastal Plumbing of Brickell Inc

The one thing to fix first

What the market leaders do that you don't

Compared with #1 Hernandez Plumbing Co., #2 Mr. Rooter Plumbing of North Miami Beach, #3 Miami 305 Plumbing.

• Hernandez Plumbing Co. is the best reviewed of the top 3 competitors, with 588 Google reviews to this business's 97, a 491 review gap.
• All 3 of the top competitors have: LocalBusiness structured data
• 2 of the top 3 have: Service-area or locations pages
• All 3 of the top competitors have: A site with real depth, not a brochure
• All 3 of the top competitors have: AI crawlers and opt-out tokens allowed in robots.txt
• All 3 of the top competitors have: Opening hours in page text
• All 3 of the top competitors have: FAQ / question-shaped content

Everything found (8)

Table stakes

• Secure connection (HTTPS) CRITICALSite is served over HTTP, not HTTPS. Install a certificate and redirect HTTP to HTTPS. (-12 points)

Findability

• LocalBusiness structured dataHas generic Organization schema but no LocalBusiness markup, so the markup states that this is a company without stating the city it serves or when it is open. Add LocalBusiness markup.
• Service-area or locations pagesNo service-area or locations pages found among this site's internal links. A page for each town or suburb served puts those place names on the site in a form search engines and AI assistants can read.

Content

• More than a brochure siteOnly 16 distinct internal links found on the homepage. This scan reads one page per site, so that is a count of what the homepage links to, not of the pages on the site. This check passes at 30 or more.

AI visibility

• AI crawlers and opt-out tokens allowed in robots.txt CRITICALwww.plumbingofmiamibeach.com/robots.txt disallows GPTBot, ClaudeBot, Google-Extended, Applebot-Extended. GPTBot, ClaudeBot are crawlers, so disallowing them asks those vendors not to fetch the page. Google-Extended, Applebot-Extended are not crawlers: they are the tokens a vendor reads to decide whether to train on a page and whether to ground an answer in it, so disallowing them does not stop the page being fetched.
• Machine-readable business identityNo LocalBusiness schema on the page, so the markup states neither the business type nor the place it serves. Add it.
• Opening hours in page textHours aren't stated in readable text. Put the opening hours in the page text.
• FAQ / question-shaped contentNo FAQ content. Add an FAQ section that answers the questions customers ask.

Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.

2 of these 6 checks pass. This pillar is capped at 25 whenever the listed site disallows an AI crawler or an opt-out token in robots.txt, which is why it reads 25 here and not 33.3.

• AI crawlers and opt-out tokens allowed in robots.txtFail
• Machine-readable business identityFail
• Services and service area stated in plain textPass
• Opening hours in page textFail
• FAQ / question-shaped contentFail
• Own summary of the businessPass