Extra Mile Roofing of Detroit

What the market leaders do that you don't

Compared with #1 Paramount Roofing (963 W Ann Arbor Trail), #2 Paramount Roofing (101 S Main St), #3 Paramount Roofing (17 S Washington St).

• Paramount Roofing (101 S Main St) is the best reviewed of the top 3 competitors, with 517 Google reviews to this business's 5, a 512 review gap.
• All 3 of the top competitors have: LocalBusiness structured data
• All 3 of the top competitors have: A site with real depth, not a brochure
• All 3 of the top competitors have: A meta description
• All 3 of the top competitors have: A clear main heading
• All 3 of the top competitors have: Licensing, insurance or guarantees stated
• All 3 of the top competitors have: AI crawlers and opt-out tokens allowed in robots.txt

Everything found (8)

Findability

• LocalBusiness structured dataHas generic Organization schema but no LocalBusiness markup, so the markup states that this is a company without stating the city it serves or when it is open. Add LocalBusiness markup.

Content

• More than a brochure siteOnly 18 distinct internal links found on the homepage. This scan reads one page per site, so that is a count of what the homepage links to, not of the pages on the site. This check passes at 30 or more.
• Meta description presentThe meta description is 275 characters. This check passes at 50 to 165 characters.
• Exactly one H1 headingFound 2 H1 headings. Should be exactly one stating what the business does and where.

Trust

• Licensing, insurance or guarantee statedFew or no trust signals (licensed, insured, bonded, guarantee, years in business). This check passes at two or more distinct signals. State the ones this business carries.

AI visibility

• AI crawlers and opt-out tokens allowed in robots.txt CRITICALextramileroofing.com/robots.txt disallows the whole site to every crawler ('User-agent: *' with 'Disallow: /'), which covers GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended. GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot are crawlers, so disallowing them asks those vendors not to fetch the page. Google-Extended, Applebot-Extended are not crawlers: they are the tokens a vendor reads to decide whether to train on a page and whether to ground an answer in it, so disallowing them does not stop the page being fetched.
• Machine-readable business identityNo LocalBusiness schema on the page, so the markup states neither the business type nor the place it serves. Add it.
• Opening hours in page textHours aren't stated in readable text. Put the opening hours in the page text.

Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.

3 of these 6 checks pass. This pillar is capped at 25 whenever the listed site disallows an AI crawler or an opt-out token in robots.txt, which is why it reads 25 here and not 50.0.

• AI crawlers and opt-out tokens allowed in robots.txtFail
• Machine-readable business identityFail
• Services and service area stated in plain textPass
• Opening hours in page textFail
• FAQ / question-shaped contentPass
• Own summary of the businessPass