University of Detroit Mercy School of Dentistry Dental Clinic

The one thing to fix first

What the market leaders do that you don't

Compared with #1 DiPilla Dentistry of Detroit, #2 My Family Dental Grosse Pointe, #3 Pleasant Ridge Family Dentistry.

• My Family Dental Grosse Pointe is the best reviewed of the top 3 competitors, with 713 Google reviews to this business's 211, a 502 review gap.
• All 3 of the top competitors have: LocalBusiness structured data
• 2 of the top 3 have: A meta description
• All 3 of the top competitors have: Services and service area stated in plain text
• 1 of the top 3 have: Opening hours in page text
• 2 of the top 3 have: FAQ / question-shaped content

Everything found (9)

Table stakes

• Tappable phone number CRITICALNo tel: link found on the page. Make the phone number a tel: link. (-12 points)

Findability

• LocalBusiness structured dataNo structured data at all: no schema.org markup was found on the page, so nothing on it states the business type, the city it serves or its hours in a machine-readable form. Add LocalBusiness markup.

Content

• Meta description presentNo meta description found on the page. This check passes at 50 to 165 characters.

Trust

• Licensing, insurance or guarantee statedFew or no trust signals (licensed, insured, bonded, guarantee, years in business). This check passes at two or more distinct signals. State the ones this business carries.

AI visibility

• Machine-readable business identityNo LocalBusiness schema on the page, so the markup states neither the business type nor the place it serves. Add it.
• Services and service area stated in plain textNo services or service-area wording found in the page text: none of our services, services we, what we do, service area or areas we serve appears. State the services and the places served in readable text.
• Opening hours in page textHours aren't stated in readable text. Put the opening hours in the page text.
• FAQ / question-shaped contentNo FAQ content. Add an FAQ section that answers the questions customers ask.
• Own summary of the businessNo meta description on the page, so it carries no summary of the business written by the business. Add one.

Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.

• AI crawlers and opt-out tokens allowed in robots.txtPass
• Machine-readable business identityFail
• Services and service area stated in plain textFail
• Opening hours in page textFail
• FAQ / question-shaped contentFail
• Own summary of the businessFail