Grand River Family Dentistry

What the market leaders do that you don't

Compared with #1 DiPilla Dentistry of Detroit, #2 My Family Dental Grosse Pointe, #3 Pleasant Ridge Family Dentistry.

• 2 of the top 3 have: Service-area or locations pages
• 2 of the top 3 have: A site with real depth, not a brochure
• All 3 of the top competitors have: A visibly maintained site
• All 3 of the top competitors have: A clear main heading
• All 3 of the top competitors have: AI crawlers and opt-out tokens allowed in robots.txt
• 2 of the top 3 have: FAQ / question-shaped content

Everything found (7)

Findability

• Service-area or locations pagesNo service-area or locations pages found among this site's internal links. A page for each town or suburb served puts those place names on the site in a form search engines and AI assistants can read.

Content

• More than a brochure siteOnly 17 distinct internal links found on the homepage. This scan reads one page per site, so that is a count of what the homepage links to, not of the pages on the site. This check passes at 30 or more.
• Site looks maintainedThe most recent year anywhere on the page is 2024. This check passes at 2025 or later.
• Exactly one H1 headingFound 3 H1 headings. Should be exactly one stating what the business does and where.

Trust

• Licensing, insurance or guarantee statedFew or no trust signals (licensed, insured, bonded, guarantee, years in business). This check passes at two or more distinct signals. State the ones this business carries.

AI visibility

• AI crawlers and opt-out tokens allowed in robots.txt CRITICALwww.grfamilydentistry.com/robots.txt disallows GPTBot, ClaudeBot, Google-Extended, Applebot-Extended. GPTBot, ClaudeBot are crawlers, so disallowing them asks those vendors not to fetch the page. Google-Extended, Applebot-Extended are not crawlers: they are the tokens a vendor reads to decide whether to train on a page and whether to ground an answer in it, so disallowing them does not stop the page being fetched.
• FAQ / question-shaped contentNo FAQ content. Add an FAQ section that answers the questions customers ask.

Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.

4 of these 6 checks pass. This pillar is capped at 25 whenever the listed site disallows an AI crawler or an opt-out token in robots.txt, which is why it reads 25 here and not 66.7.

• AI crawlers and opt-out tokens allowed in robots.txtFail
• Machine-readable business identityPass
• Services and service area stated in plain textPass
• Opening hours in page textPass
• FAQ / question-shaped contentFail
• Own summary of the businessPass