GEDC - Detroit Midtown

What the market leaders do that you don't

Compared with #1 DiPilla Dentistry of Detroit, #2 My Family Dental Grosse Pointe, #3 Pleasant Ridge Family Dentistry.

• All 3 of the top competitors have: LocalBusiness structured data
• 2 of the top 3 have: Service-area or locations pages
• All 3 of the top competitors have: AI crawlers and opt-out tokens allowed in robots.txt
• All 3 of the top competitors have: Services and service area stated in plain text
• 1 of the top 3 have: Opening hours in page text
• 2 of the top 3 have: FAQ / question-shaped content

Everything found (8)

Findability

• LocalBusiness structured dataHas generic Organization schema but no LocalBusiness markup, so the markup states that this is a company without stating the city it serves or when it is open. Add LocalBusiness markup.
• Service-area or locations pagesNo service-area or locations pages found among this site's internal links. A page for each town or suburb served puts those place names on the site in a form search engines and AI assistants can read.

Trust

• Licensing, insurance or guarantee statedFew or no trust signals (licensed, insured, bonded, guarantee, years in business). This check passes at two or more distinct signals. State the ones this business carries.

AI visibility

• AI crawlers and opt-out tokens allowed in robots.txt CRITICALwww.greatexpressions.com/robots.txt disallows GPTBot, ClaudeBot, Google-Extended, Applebot-Extended. GPTBot, ClaudeBot are crawlers, so disallowing them asks those vendors not to fetch the page. Google-Extended, Applebot-Extended are not crawlers: they are the tokens a vendor reads to decide whether to train on a page and whether to ground an answer in it, so disallowing them does not stop the page being fetched.
• Machine-readable business identityNo LocalBusiness schema on the page, so the markup states neither the business type nor the place it serves. Add it.
• Services and service area stated in plain textNo services or service-area wording found in the page text: none of our services, services we, what we do, service area or areas we serve appears. State the services and the places served in readable text.
• Opening hours in page textHours aren't stated in readable text. Put the opening hours in the page text.
• FAQ / question-shaped contentNo FAQ content. Add an FAQ section that answers the questions customers ask.

Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.

• AI crawlers and opt-out tokens allowed in robots.txtFail
• Machine-readable business identityFail
• Services and service area stated in plain textFail
• Opening hours in page textFail
• FAQ / question-shaped contentFail
• Own summary of the businessPass