HomeTeam Pest Defense

What the market leaders do that you don't

Compared with #1 Buzz Kill Pest Control, #2 Forterra Pest Control, #3 Massey Services Pest Control.

• All 3 of the top competitors have: Service-area or locations pages
• All 3 of the top competitors have: AI crawlers and opt-out tokens allowed in robots.txt
• 2 of the top 3 have: Services and service area stated in plain text
• 2 of the top 3 have: Opening hours in page text

Everything found (4)

Findability

• Service-area or locations pagesNo service-area or locations pages found among this site's internal links. A page for each town or suburb served puts those place names on the site in a form search engines and AI assistants can read.

AI visibility

• AI crawlers and opt-out tokens allowed in robots.txt CRITICALpestdefense.com/robots.txt disallows Google-Extended. Google-Extended is not a crawler: it is the token a vendor reads to decide whether to train on a page and whether to ground an answer in it, so disallowing it does not stop the page being fetched.
• Services and service area stated in plain textNo services or service-area wording found in the page text: none of our services, services we, what we do, service area or areas we serve appears. State the services and the places served in readable text.
• Opening hours in page textHours aren't stated in readable text. Put the opening hours in the page text.

Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.

3 of these 6 checks pass. This pillar is capped at 25 whenever the listed site disallows an AI crawler or an opt-out token in robots.txt, which is why it reads 25 here and not 50.0.

• AI crawlers and opt-out tokens allowed in robots.txtFail
• Machine-readable business identityPass
• Services and service area stated in plain textFail
• Opening hours in page textFail
• FAQ / question-shaped contentPass
• Own summary of the businessPass