Roofing By Hernandez Inc

The one thing to fix first

What the market leaders do that you don't

Compared with #1 Windy City Flat Roof, #2 Reliable Roofing, #3 Anchor Point Roofing.

• All 3 of the top competitors have: LocalBusiness structured data
• All 3 of the top competitors have: A visibly maintained site
• All 3 of the top competitors have: A clear main heading
• 2 of the top 3 have: AI crawlers and opt-out tokens allowed in robots.txt

Everything found (7)

Table stakes

• Tappable phone number CRITICALNo tel: link found on the page. Make the phone number a tel: link. (-12 points)

Findability

• LocalBusiness structured dataHas generic Organization schema but no LocalBusiness markup, so the markup states that this is a company without stating the city it serves or when it is open. Add LocalBusiness markup.
• Service-area or locations pagesNo service-area or locations pages found among this site's internal links. A page for each town or suburb served puts those place names on the site in a form search engines and AI assistants can read.

Content

• Site looks maintainedThe most recent year anywhere on the page is 2024. This check passes at 2025 or later.
• Exactly one H1 headingFound 6 H1 headings. Should be exactly one stating what the business does and where.

AI visibility

• AI crawlers and opt-out tokens allowed in robots.txt CRITICALwww.roofingbyhernandez.com/robots.txt disallows GPTBot, ClaudeBot, Google-Extended, Applebot-Extended. GPTBot, ClaudeBot are crawlers, so disallowing them asks those vendors not to fetch the page. Google-Extended, Applebot-Extended are not crawlers: they are the tokens a vendor reads to decide whether to train on a page and whether to ground an answer in it, so disallowing them does not stop the page being fetched.
• Machine-readable business identityNo LocalBusiness schema on the page, so the markup states neither the business type nor the place it serves. Add it.

Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.

4 of these 6 checks pass. This pillar is capped at 25 whenever the listed site disallows an AI crawler or an opt-out token in robots.txt, which is why it reads 25 here and not 66.7.

• AI crawlers and opt-out tokens allowed in robots.txtFail
• Machine-readable business identityFail
• Services and service area stated in plain textPass
• Opening hours in page textPass
• FAQ / question-shaped contentPass
• Own summary of the businessPass