General Lock
Locksmiths · Chicago, IL · 4.9 stars, 41 Google reviews · Scanned 9 Sep 2026, rubric 3.0.0
Ranked among the top 60 listings Google Places returned for this trade and city, not a complete census of the market.
1 other business in this market scores 59.8. Equal scores keep the order the Google Places query returned them in, so the order between them is not a measured difference.
What the market leaders do that you don't
Compared with #1 Chicago Locksmiths (2048 N Milwaukee Ave), #2 Chicago Locksmiths (1746 W Lawrence Ave), #3 24/7 Lightning Locksmith Chicago.
- Chicago Locksmiths (2048 N Milwaukee Ave) is the best reviewed of the top 3 competitors, with 14,028 Google reviews to this business's 41, a 13,987 review gap.
- All 3 of the top competitors have: LocalBusiness structured data
- All 3 of the top competitors have: Service-area or locations pages
- All 3 of the top competitors have: A site with real depth, not a brochure
- All 3 of the top competitors have: A visibly maintained site
- All 3 of the top competitors have: A clear main heading
- 2 of the top 3 have: Opening hours in page text
- 2 of the top 3 have: FAQ / question-shaped content
Everything found (8)
Findability
- LocalBusiness structured dataHas generic Organization schema but no LocalBusiness markup, so the markup states that this is a company without stating the city it serves or when it is open. Add LocalBusiness markup.
- Service-area or locations pagesNo service-area or locations pages found among this site's internal links. A page for each town or suburb served puts those place names on the site in a form search engines and AI assistants can read.
Content
- More than a brochure siteOnly 9 distinct internal links found on the homepage. This scan reads one page per site, so that is a count of what the homepage links to, not of the pages on the site. This check passes at 30 or more.
- Site looks maintainedThe most recent year anywhere on the page is 2024. This check passes at 2025 or later.
- Exactly one H1 headingFound 3 H1 headings. Should be exactly one stating what the business does and where.
AI visibility
- Machine-readable business identityNo LocalBusiness schema on the page, so the markup states neither the business type nor the place it serves. Add it.
- Opening hours in page textHours aren't stated in readable text. Put the opening hours in the page text.
- FAQ / question-shaped contentNo FAQ content. Add an FAQ section that answers the questions customers ask.
Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.
- AI crawlers and opt-out tokens allowed in robots.txtPass
- Machine-readable business identityFail
- Services and service area stated in plain textPass
- Opening hours in page textFail
- FAQ / question-shaped contentFail
- Own summary of the businessPass
Ranked above: #37 Nonstop Locksmith (3035 W Montrose Ave). Ranked below: #39 Security Shop Inc (1605 E 55th St).
Is this your business? Corrections are free and unconditional.
If you would rather not have a page here, write to me and I will take it down. You do not need to give a reason and I will not ask for one. Your page and its share image come down and your name stops linking to anything. Your row in the ranking stays, because the ranking is built from Google's public listings and dropping one business would misstate the market for everyone else in it. Removals are done by hand, so allow up to seven days. A removal is permanent and a later scan does not undo it.
Correcting what a business publishes so assistants can read it properly is work I do for a fee. If that is useful to you, say so in the same email and I will tell you what it would take. If it is not, the scan stays free and public either way.
This row in the Locksmiths in Chicago, IL table · data.json · How this is scored