A to Z Electric Co.

The one thing to fix first

What the market leaders do that you don't

Compared with #1 Sims & Sons Electric and Plumbing, #2 Flavin Electric LLC, #3 Loboz Electrical.

• Sims & Sons Electric and Plumbing is the best reviewed of the top 3 competitors, with 454 Google reviews to this business's 109, a 345 review gap.
• All 3 of the top competitors have: LocalBusiness structured data
• 1 of the top 3 have: A site with real depth, not a brochure
• 2 of the top 3 have: A proper page title
• All 3 of the top competitors have: A clear main heading
• All 3 of the top competitors have: Licensing, insurance or guarantees stated
• 2 of the top 3 have: Opening hours in page text
• 2 of the top 3 have: FAQ / question-shaped content

Everything found (9)

Table stakes

• Tappable phone number CRITICALNo tel: link found on the page. Make the phone number a tel: link. (-12 points)

Findability

• LocalBusiness structured dataHas generic Organization schema but no LocalBusiness markup, so the markup states that this is a company without stating the city it serves or when it is open. Add LocalBusiness markup.

Content

• More than a brochure siteOnly 14 distinct internal links found on the homepage. This scan reads one page per site, so that is a count of what the homepage links to, not of the pages on the site. This check passes at 30 or more.
• Page title present and sized correctlyTitle is 67 characters ('Electricians in Chicago and Surrounding Areas | A to Z...'). This check passes at 10 to 65 characters.
• Exactly one H1 headingFound 2 H1 headings. Should be exactly one stating what the business does and where.

Trust

• Licensing, insurance or guarantee statedFew or no trust signals (licensed, insured, bonded, guarantee, years in business). This check passes at two or more distinct signals. State the ones this business carries.

AI visibility

• Machine-readable business identityNo LocalBusiness schema on the page, so the markup states neither the business type nor the place it serves. Add it.
• Opening hours in page textHours aren't stated in readable text. Put the opening hours in the page text.
• FAQ / question-shaped contentNo FAQ content. Add an FAQ section that answers the questions customers ask.

Measured as legibility: whether an assistant can read and understand the site. Assistants are not polled live.

• AI crawlers and opt-out tokens allowed in robots.txtPass
• Machine-readable business identityFail
• Services and service area stated in plain textPass
• Opening hours in page textFail
• FAQ / question-shaped contentFail
• Own summary of the businessPass